Uma proposta de estratégias inovadoras para melhorar a imagem institucional (Approach to the proposal of innovative strategies to improve institutional image)

https://doi.org/10.5281/zenodo.13763878

Resumo

A abordagem de uma proposta de um programa de estratégias inovadoras para melhorar a imagem institucional incluiu um total de 50 professores: 10 de cada uma das cinco instituições educacionais privadas da cidade de Chiclayo, Peru (cada instituição educacional de um estrato socioeconômico diferente, para que a amostra seja representativa); a proposta propôs sete estratégias com base em 12 propostas por Ramos & Valle (2020). A proposta foi determinada pela escolha de porcentagens para cada estratégia com pontuações de 1% a 100% em relação a cada uma das sete estratégias, resultando em três estratégias inovadoras com porcentagens superiores à média (60%) das sete estratégias inovadoras. A proposta apresenta três estratégias na seguinte ordem de prioridade: Diferentes canais para comunicar suas mensagens; Publicidade por meio de diferentes opções e Ocupação de um espaço na mente do público.

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