Approach to the proposal of innovative strategies to improve institutional image (Aproximación a propuesta de estrategias innovadoras para mejorar la imagen institucional)

https://doi.org/10.5281/zenodo.13763878

Abstract

The approach of a proposal on a program of innovative strategies to improve the institutional image included a total of 50 teachers: 10 from each of the five private educational institutions in the city of Chiclayo, Peru (each educational institution of a different socioeconomic stratum, so that the sample was representative); the proposal proposed seven strategies based on 12 proposed by Ramos & Valle (2020). The proposal was determined by percentage choice for each strategy with scores from 1% to 100% with respect to each of the seven strategies, resulting in three innovative strategies for having percentages higher than the average (60%) of the seven innovative strategies. The proposal presents three strategies in the following order of priority: Different channels to communicate its messages; Advertising through different options and Occupy a space in the audience's mind.